“MEET GISELLE, CAPTAIN OF THE CAT EYE” VOGUE.
“MEET GISELLE, CAPTAIN OF THE CAT EYE” VOGUE.
GISELLE
Giselle is creator and celebrity MUA whose work celebrates black women in beauty. She has an engaged community who can’t get enough of her bold looks and even bolder captions.
When Giselle’s not on set for a cover shoot or film, she’s travelling, creating content and consulting for top beauty brands, as well as raising awareness of issues that are important to her. She was recently recognised as one of the NEW WAVE: Creatives at the British Fashion Awards, cementing her place as a leader within her field.
PREVIOUS PARTNERSHIPS
For Pride month 2022, Giselle teamed up with Cult Beauty to create an editorial look using Queer-owned brands. She posted the video to her grid along with a promo code for her audience, which was her top performing Reel of the year.
To celebrate the launch of NYX Cosmetics Smooth Whip, Giselle created a lip-smackingly satisfying ASMR style Reel, swatching the shades. The brand whitelisted her post, which resulted in nearly 1 million views and embraced the creaminess of the product in a super fun and sensorial way.
Giselle partnered with Beauty Bay to promote their new Bright 2.0 palette catering to darker skin tones. This was launched to coincide with Pride month with proceeds going to charity Rainbow Migration. She created a bold eye look showcasing the pigments and highlighted the brand’s response to customer feedback to extend the shade range in her caption.
To promote MAC’s Love Me Lip Campaign, Giselle created several looks visualising alter-ego character versions of herself. These were inspired by the different shades and celebrated self-empowerment and expression in the format of Reels and IG Stories, which had a total reach of over 12k.
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