"FRANKIE DARLING IS THE DARING MAKE-UP ARTIST BRINGING GRUNGE-INFLECTED GLAMOUR TO YOUR INSTA-FEED" THE FACE.
"FRANKIE DARLING IS THE DARING MAKE-UP ARTIST BRINGING GRUNGE-INFLECTED GLAMOUR TO YOUR INSTA-FEED" THE FACE.
FRANKIE
Frankie is a talented vegan & cruelty free MUA and creator based in the UK. Her daring beauty looks are a perfect blend of editorial yet wearable, usually involving a signature pop of colour or bold smoked out eye (and a sick soundtrack). With consistently high engagement, her creations continue to inspire her nearly half a million followers across IG & TikTok.
Her posts regularly go viral and are viewed by millions across her Reels and TikTok. Even Lady Gaga is a fan - recently describing Frankie's content as 'Outrageously edgy and beautiful'. She was featured in Wonderland's WonderAwards celebrating the best Beauty Talent of 2023 and The Face Magazine's Beauty Directory.
PREVIOUS PARTNERSHIPS
CREAM connected Frankie with Charlotte Tilbury, for a dream long term collaboration, creating monthly video campaign content posted across Frankie’s Reels and TikTok. Over the course of the 9 month partnership, Frankie’s content received a total of over 27 million views.
Frankie created an eye catching look featuring The Unseen Beauty’s reflective Spectra Eye Colour in this Reel which she also reposted organically to her TIkTok gaining nearly half a million views. Frankie’s look was also reshared and recreated by none other than Nikki Tutorials, maximising reach even more.
For her second partnership with Zara Beauty, the brand briefed Frankie to create a festival inspired look using their collection. The result was a bold blue editorial eye look which showcased Frankie’s creativity and expertise, gaining nearly 1 million views.
For Frankie’s second collaboration with creator fave Kaleidos Makeup, she created a TikTok post featuring products from their Black Jasmine collection. The result was an otherworldly ultraviolet look which achieved nearly half a million plays organically and was later whitelisted by the brand to further amplify reach.
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