CHRISTINA MAY
Christina May is a wellness expert and lifestyle creator based in London, dedicated to glowing from the inside out. Through nutrition, sound healing, movement, breath work, and skincare, she shares her self-healing journey with a uniquely creative approach to wellness and self-love. Christina is the founder of Dhia Wellness, a sanctuary to soften, working with leading wellness spaces and health clubs. Her holistic approach integrates mind-body-spirit healing with immersive, embodied practices.
Powered by authenticity, her heart-led content and expertise have led to collaborations with innovative brands that align with her mission.
PREVIOUS PARTNERSHIPS
For the launch of their new Destress 360 supplements, Christina partnered with The Nue Co to create x2 videos where she shot content communicating her experiences and techniques for managing stress authentically and shared a discount code for her audience. She posted the content on her Reels, which had total reach of over 55k.
Working with Innovative inner-city farming brand Infarm, Christina created homemade beauty recipe content to educate their communities on the benefits of using fresh, sustainable herb and plant ingredients. Skincare and wellness expert Christina whipped up a herbal infused body cream and toner in her kitchen and filmed x2 how-to videos, which the client posted on Reels.
CREAM generated a content collaboration between Christina and dream client, non-alcoholic drinks & elixirs brand, Three Spirit. What started with the brand gifting Christina product, resulted in her creating a full package of content where Christina conceptualised and shot a ‘fake’ retro TV commercial. She also shot a testimonial video and shared to IG Stories, which the brand used as an ad for over two years due to its high conversion rates.
For her second collaboration with Lush, Christina was invited to share a real ‘me-time’ moment to be exhibited in the brand’s IRL ‘Lush Lounge’ gallery installation at Westfield, London. She interpreted this beautifully with a black and white image, capturing movement as she dances in her bedroom - candle lit, playlist on and in the present moment.
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